UX/UI design and brand identity
We build optimal intersections between business goals and users needs
From conceptualization to user experience design; from graphics to brand identity. We don’t just care about the visual aspects of your product. We also care about the experience behind it.
Concept
Understanding
We need to understand our clients’ goals and what value we need to deliver to users. We make sure that we understand each project by talking with our clients, researching the competition, and studying the best design practices.
Information architecture
We make complex projects simple by smartly structuring information and defining ways how we can communicate product ideas to users.
How it works
We create a detailed description of each user role, taking into account how your product is used, the demographics of users, and cultural particularities. Then we develop user flows that describe users’ goals and priorities and ways to achieve them.
User experience design
Approach
We follow a user-centered approach to design. This means our design decisions are guided by an understanding of how users interact with your product.
Wireframing
We define how your product should work by creating a screen-by-screen blueprint. Wireframes show the overall picture of the product with all features and functional elements organized on screens.
Prototyping
We use prototypes to illustrate functionality in a way that screen specifications cannot. With a prototype, you can assess the look and feel of an app before investing in the actual development.
User interface design
Approach
Our approach to UI design depends on the type of project. For complex products, we focus on making the interface self-explanatory despite its technical sophistication. For simple promotional websites, we focus on how content is presented and the emotions it delivers.
Problems we solve
The task of every project is to achieve a business goal by delivering content and providing convenient tools for working with that content. We know how to test hypotheses for new projects and how to improve existing products to make them more effective.
How it works
We create the user interface based on prototypes approved by the client. At the UI design stage we define the style of the product, including colors, fonts, and graphical elements. This stage ends with the preparation of design specifications for the development team.
Brand identity
Logo
Logo design is a very special and separate process in the overall product design. A logo is part of your product’s identity and is very important for building your brand. We design memorable logos that clearly connect with your product’s idea.
Brand guidelines
When necessary, we create additional graphical elements such as mascots, patterns, and other visual identifiers. We describe how these elements should be used, taking into account the project’s scale and contingencies during the product life cycle.
Off-screen use
We prepare guidelines for how to use elements of brand identity in official documents and printed materials. Upon request, we also prepare examples of use on printed products, billboards, and other surfaces used for product marketing.